Snapchat’s Newest Update

This week, Snapchat released their newest update for iOS. A few key differences include a search bar and the use of Bitmojis as avatars.

Since I am a member of the Android family, I was a little late to the party. However, when I received the update last night, I absolutely loved it! I’ve been a Bitmoji person since it was released in July. The more use of Bitmojis, the better!

I think the update was a smart move by Snapchat. The search bar allows you to search for specific friends to start a chat or view their story. As a result, the viewing and interaction side of Snapchat has now become selective. More than likely, this will be embraced by many people who want to avoid excessive stories or only want to communicate with one or two friends.

In an ever changing social media world, Snapchat does an amazing job. I cannot wait to see what the future holds for this innovative platform. Keep on, Snapchat!

 

 

 

 

 

Analysis of the ASPCA’s 150 Days of Rescue Campaign

In April of 2016, the ASPCA launched their 150 Days of Rescue Campaign. The purpose of this campaign was to honor the ASPCA’s 150th anniversary with an end goal of reaching 150,000 actions for animals in just 150 days.

All individuals had to do was donate at least 15 minutes of their time between April 10 and September 7, 2016 to help animals in need. Those who filled out the form  on the website also entered their favorite shelter for the opportunity to receive a $150,000 grant prize.

 

 Join the ASPCA’s 150 Days of Rescue Campaign Video Analysis 

On April 8th, the ASPCA uploaded this video to notify the public of their campaign. It is approximately a three minute video showing a variety of animals with voice overs by celebrities. The overall motive was to raise awareness of the issues these animals face daily and the actions you can take to help.

When analyzed from a marketing perspective, this campaign is successful in a few regards. First, it creates an emotional connection. The video is intertwined with cute animals and likable celebrities as their narrators, which makes it very entertaining.

Second, the video is educational. It depicts the horrible situations many animals are in, highlights the actions of ASPCA, and entails how you can help solve the problem.

Finally, the video makes the viewer feel like the hero. Through donating to the ASPCA or other actions, the viewer is saving animals from horrendous circumstances.

What I like/dislike about how companies market to me on social media

Companies are finding new and authentic ways to relate to their target audience. As a result, a prior search you may have conducted will appear on one of your social profiles in the midst of browsing.

The reminder of the item(s) you were interested in is beneficial for business because it increases the likelihood of purchases. Additionally, it drives further impressions and engagement to the website or designated social profiles. For the consumer, it provides a “personal” feel. Essentially, a personal stylist or second opinion on an item you may have been unsure of.

However, there are cons to these advertisements. For those who value their privacy, the intimate ads of recently searched items may serve as a violation. Often, this will result in more of a cautious nature when browsing websites. Also, instead of driving businesses, it may push away interested buyers.