Companies are finding new and authentic ways to relate to their target audience. As a result, a prior search you may have conducted will appear on one of your social profiles in the midst of browsing.
The reminder of the item(s) you were interested in is beneficial for business because it increases the likelihood of purchases. Additionally, it drives further impressions and engagement to the website or designated social profiles. For the consumer, it provides a “personal” feel. Essentially, a personal stylist or second opinion on an item you may have been unsure of.
However, there are cons to these advertisements. For those who value their privacy, the intimate ads of recently searched items may serve as a violation. Often, this will result in more of a cautious nature when browsing websites. Also, instead of driving businesses, it may push away interested buyers.