Instagram Slideshow = Absolute Brilliance

Have you ever been conflicted on which photos to post after an important event? There are 10 candidates but only one makes the cut. Ask anyone with an account and they more than likely encountered this struggle. Well fear no longer, Insta users! Say hello to Instagram Slideshow.

Now, Instagram users can upload a maximum of 10 photos and videos in a single post. There are blue dots at the bottom of a slideshow. This allows your followers to swipe and view all content.

The release of Instagram Slideshow is a brilliant strategy for personal and business accounts. Through these multi-photo posts, you can tell a story about your day. This storytelling feature allows users to understand your personality and/or lifestyle.

For companies, the more photos posted result in a better understanding of the brand. You can provide a variety of content through Instagram Slideshow to reach a wider target audience. The end result can be clicks, conversions, and/or engagement.


Giphy and American Sign Language

For years, there’s been a debate on whether to pronounce the word “jif” or “gif.” It’s used to spice up tweets and express emotion through text. Now, you can learn a new language.

Recently, Giphy created an expansive GIF library that consists of at least 2,000 words in American Sign Language. The content is from an educational series Sign With Robert. Since there is no sound, there are texts with an image.

The purpose of the ASL flashcards is to educate the community on sign language. The most searched words on Giphy were the ones chosen for the flashcards. Flashcards are constantly looping which enables learning via repetition. In order to ensure accuracy the Sign With Robert team reviewed each card before it was published.

In CRS 290, we talked about presenting content in unconventional ways. Giphy has done an excellent job of transforming a primarily entertaining platform to an educational one. Through short and enjoyable videos, Giphy makes learning a new language feasible.

Pinterest’s Newest Browsing Feature

Ever wanted to take a picture of an item and see what related topics or searches show up? Or you’re in a situation in which you have no idea of the name of the product you would like to search? Have no fear, Pinterest is here!

Recently, Pinterest announced they’re introducing their newest feature, Lens. Lens allows users to search for pins or ideas with the help of their smartphone camera.

Luckily, for us Pinterest lovers, this new feature should be available within the next few weeks. You can snap photos of any objects you encounter and browse Pinterest for all topics that relate to that picture. You don’t even have to provide an explanation of the picture. How fun is that?

Another fun fact about Lens is the feature incorporates computer vision and machine learning to enhance understanding of how we view objects and their usefulness to our everyday lives. The overall goal is to make searches more natural and/or authentic.

In addition to Lens, Pinterest is also launching two different visual search features: “Instant Ideas” and “Shop the Look”. Instant Ideas are meant to provide inspirations based on your visual searches whereas Shop the Look allows you to browse related products.

Personally, I think this is a brilliant update. Pinterest has always been a visual experience and adding Lens, Instant Ideas, and Shop the Look will only enhance that for their users. Also, it adds a sense of intimacy between the potential consumer and the app. Through providing similar purchasing ideas to the picture taken, the consumer will feel like Pinterest is paying attention to their preferences.

All I can say is keep it up, Pinterest!